Public professional speaker profile

Sheri Tarr

Founder, Chief Advisor

'68 Partners

Source description

SHERI L. TARR is the Founder and Chief Advisor of '68 Partners, a global consulting firm helping CBD, hemp, and cannabis brands, license applicants, and licensed operators, build sustainable businesses that have a transformative impact on consumers and patients. A former Big pharma sales and marketing executive who commercialized FDA regulated products worldwide, Sheri has extensive real-world experience operating in highly regulated environments. After working for Fortune 500 pharmaceutical and medical device companies including Pfizer and Baxter, Sheri flipped the script and became an attorney who spent a distinguished career in the courtroom holding these companies accountable for deceptive marketing, defective manufacturing, and other regulatory violations.

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Sessions featuring this speaker

sessionThu Dec 03

From Compliance to Competitive Edge: The Cannabis Tech Stack That Grows Revenue

10:50 AM – 11:30 AM

Breakout Session Room 2 - N110

Brendan McKee · Marc Rodriguez · Sheri Tarr · Stacy Litke

Retail Marketing & Operational Strategies

Cannabis technology used to mean one thing: staying compliant. That era is over. The operators pulling ahead now treat their tech stack as a growth engine, not a regulatory checkbox, and the gap between those t…

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