Sheena Roberson

Sheena Roberson is a cannabis industry strategist and founder of the HIGHER Cannabis Conference, a national platform dedicated to advancing women of color in the cannabis industry through education, connection, and economic opportunity. Her work focuses on bridging the gap between community engagement and business performance, helping brands and operators develop strategies that drive customer acquisition, retention, and long-term growth. With experience in corporate giving, fundraising, and program development, Sheena has built and led initiatives that support equitable access to resources, capital, and industry infrastructure. Sheena’s approach centers on sustainable growth models for small and mid-tier operators, with a focus on collaboration, cultural positioning, and alternative pathways to scale in a rapidly consolidating market.