Where Alcohol, Hemp and Cannabis Converge: A Three-Tier Blueprint for Hemp Beverages

Alcohol companies are no longer watching from the sidelines. Brewers, distillers and distributors are moving into hemp-derived beverages, while a patchwork of state rules leaves brands, retailers and regulators searching for clarity. In this panel, alcohol industry leaders explain how three-tier distribution, which moves product from manufacturer to distributor to retailer, gives hemp beverages a proven structure built on more than 90 years of alcohol regulation.