Buying Behavior Decoded: A Data-Driven Look at Cannabis Market Trends

Consumer expectations are shifting faster than most operators can track, and the gap between what shelves offer and what buyers want is widening. This session delivers a data-driven analysis of evolving customer preferences and the emerging product categories redefining cannabis purchasing behavior. The panelists will connect the numbers to decisions you can act on, so you leave with a clear read on where demand is heading and how to position ahead of it.