The Art of Selling Out: Field Marketing Strategies Driving Cannabis Brand Loyalty & Retail Sell-Through

Seventy percent of cannabis purchase decisions happen in-store — yet most brands chronically underinvest in field marketing. This panel brings together brand executives, dispensary operators, and field marketing specialists to break down what drives sell-through: in-store demos, budtender relationships, merchandising, and scalable field team models. Attendees leave with actionable frameworks they can deploy immediately.